How to Market a Book Using a College Intern as your Book Marketing Assistant

 

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Finally…
An Effective Alternative to Expensive Book
Marketing Services and Products that Expect
Authors to do all the Work!

 

Stephanie Chanler image

"This program is golden and I am incredibly impressed".

The resource guide alone is amazing and the intern hiring and training process is a huge winner. I can't believe nobody thought of this sooner! There is a ton of value here and I  look forward to referring my clients and readers to you!

-Stephanie Chandler (StephanieChandler.com), author  of LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur and The Author's Guide to Building an Online Platform


 

From the Desk of: V. Michael Santoro

Location: Tarpon Springs, FL

Re:  How to Market a Book Using the New Author Intern System

Date:

 

Dear Fellow Author,

Are you caught in a "Catch 22" when it comes to marketing your book? You worked hard to write it and then paid to have it professionally designed and published. Now that your book is released, you come to realize that there is little or no help provided to market it.

The options available are to pay for some book marketing services or do it yourself. In a recent survey, the majority of authors indicated that, "They could not afford many of these book marketing services and did not have either the time or skill set to conduct a successful book marketing campaign themselves.

Additionally, they felt many of the book marketing services available were expensive and did not guarantee any results for their investment. Thus the reference to authors being caught in a "Catch 22" situation.

Why I can Help you

As an author, I was in your position. My approach for my first book was to conduct my own book marketing campaign. While the results were outstanding, it was a major time consuming effort. However, it taught me a lot about Internet marketing and how to build credibility as an authority by generating quality content and distributing it online.

I documented these techniques and continued to expand my knowledge of Internet marketing. The only issue was I still had to do all the work myself. That's when I decided to try out an idea based upon my previous work experience - working with student interns.

I knew that a student intern would be a great resource only if she had appropriate training and a book marketing plan to follow. Without either, she would become frustrated and it would be equally as time consuming trying to keep her busy. I designed a program and we tested it using an actual student intern. We went through the recruiting and hiring process and provided our intern with our book marketing "system."

The initial results were three professional book review requests during the first two weeks of the campaign. Two of the three reviews were completed and have been posted on book review blogs, as well as Amazon. Additionally, our test site's search engine ranking improved because of her implementing our Internet marketing plan.

We then refined the material based upon "real world" feedback and formalized the system so that we could help other authors take advantage of this cost effective technique.

 

Introducing

The Book Marketing Author Intern System

 

book marketing imageThe Book Marketing Author Intern System is designed to help you hire and train a student intern from a college or university to become your book marketing assistant. We also show you other places to recruit an assistant.

This win-win approach provides you with a "for credit" or low cost resource to help you market your book.

 

In return, you are offering your intern a meaningful work experience that earns college credit and a great reference for her resume.

AuthorInterns.com provides a comprehensive book marketing plan, as well as a turn key system that walks you through hiring a competent student intern as your book marketing assistant.

You also receive a comprehensive intern training program that helps her to be productive on day one. With this unique approach you can launch and manage an effective online book marketing campaign without breaking the bank or having to do all the work yourself.

 

How the Author Intern System can Help you

By investing in the Book Marketing Author Intern System, you can now "manage" your effective book marketing campaign and NOT have to do the work yourself. The program has been designed based upon proven Internet Marketing techniques.

The results include highly targeted Web traffic that can help to brand you as an authority in your niche. As your brand recognition as an authority soars, so can your book sales!

 

The following are some questions asked by other authors:

Q. Michael, would an intern really be interested in working with an author, as opposed to having an assignment with a major corporation?

A. Absolutely! We were actually shocked by the response when we tested our job posting material. Working with a published author on a book marketing campaign was viewed as such an exciting novelty over the perception of a boring corporate "gopher" ("Go for" this; "Go for" that) position. One candidate even bought and read my book to prepare for the assignment. Now that was motivation and she even accepted the position! :)

 

Q. Why can't I just hire a student intern and not invest in your Author Intern System?

A. You absolutely can! Just ensure that you have a comprehensive book marketing plan, as well as an Internet marketing training program that will help your intern to be productive from day one. Also you need to understand the student intern requirements or she may work for you and NOT receive credit. This is the number one challenge facing students even though you would expect them to understand the process. With the Author Intern System, we covered it all in an easy to follow process and the intern does the work while you manage the project.

 

Q. Isn't there a lot of "red tape" when working with a college?

A. Quite frankly, there can be if you do not understand the mechanics for hiring a student intern. However, our system eliminates the "guesswork" and helps you to cut through the red tape. By professionally contacting them using our easy-to-follow process and providing them with our book marketing plan and intern training program, department heads and career centers will be motivated to quickly approve your project for credit. They will even inform their best students about your project.

 

Q. What if I've never recruited and interviewed a potential employee before?

A. Our program was designed for authors new to the recruiting, hiring and outsourcing process. We provide you with a professionally written job description and show you where and how to successfully post your position. We even provide the exact follow up messages that you need to use. We also include a list of critical interview questions so you can hire the best student intern available as your book marketing assistant.

 

Q. I do not have a strong Internet Marketing background. How can I manage a student intern that will be looking to me for help?

A. This is the pitfall that most authors fall into. The greatest complaint from student interns is that authors do not provide enough direction or training. Our Book Marketing Author Internship system eliminates this nonproductive downtime and helps your intern to be productive beginning on "day one.".

Our management tools include a comprehensive paint-by-numbers book marketing plan and structured training program. This allows student interns to work independently and learn while being productive. Your role is to manage your book marketing project and not worry about the details.

By managing, we mean ensuring that the intern understands what you wish to communicate about you, your book and the marketing material that you wish to share with potential readers. Our system provides the rest of the "what" and "how" activities that she needs to accomplish to obtain book reviews and generate traffic to your Website. We also provide the blueprint that can help to brand you as an authory online.

 

John Rizzo, Createspace book marketing consultant image
"The program is a home run for authors and students alike! I have worked with hundreds of authors over the years and know they all would gain BIG value by having a book marketing assistant - especially when they are launching their book! "It is critical to build a following on Twitter, be writing articles, seeking reviews, and many other objectives that can easily end up on the back burner if an author has limited resources or no time to dedicate to marketing every waking hour."

Mr. Santoro has always been on the cutting edge of book marketing, while others continue to preach outdated and expensive solutions. With the Author Intern System, he has done a phenomenal job in breaking down exactly what needs to be done for both the student intern and author to be successful.

Bottom line: Every college student I know is begging to get more experience on their resume and every author I have ever consulted could use an extra set of hands to help market their book. I offer my highest recommendation."


-John Rizzo is a publishing consultant for CreateSpace, an Amazon.com group.

 

What's Included in the Author Intern System?

 

This "how to" system consists of four easy-to-follow components:

  1. Student Intern Hiring Guide

  2. Structured Book Marketing Plan

  3. Comprehensive Resource Guide

  4. Comprehensive Student Intern Training Program


Student Intern Hiring Guide
This step-by-step guide offers everything needed to recruit and hire a student intern as your "Book Marketing Assistant." It includes:

  • Understanding the necessary skill requirements

  • A sample book marketing assistant job description

  • How to screen resumes when they all look the same

  • A list of critical interview questions

  • How to prepare your book's information for your online campaign

 

Structured Book Marketing Plan
The book marketing plan includes:

  • Internet marketing strategies to brand you as an authority and generate targeted traffic to your book's Website

  • Social networking activities to help brand you as an authority

  • Posting to book announcement directories

  • Submitting your book to online book review sites

 

Comprehensive Resource Guide
This comprehensive and well-organized resource guide is your student intern's portal to the Internet and provides links to the following:

  • Social bookmarking, article, video and podcast directories

  • Leading blogs and forums

  • Book announcement and online book review sites including the top Amazon reviewers

  • Internet talk radio sites

  • Free media release distribution services

  • Book fairs and other literary events sites

  • Content research and contribution sites

 

The resource guide alone is worth the price of the entire Book Marketing Author Intern system. Instead of wasting countless hours researching where to market your book, your intern will be spending her time marketing your book and branding you as an authority from "day one."

 


Student Intern Training Program
One of the major complaints from student interns is that the organizations they work for do not provide enough direction or training. To address this, the Book Marketing Author Intern program includes a comprehensive training program designed for maximum productivity.

 

By combining both video and "how to" tutorials, the student intern can quickly learn the necessary skills through hands-on practical application. The coursework includes:

 

Internet Marketing

The Author Intern System provides the essential foundation for creating a sound Internet marketing campaign including:

 

Social Bookmarking

  • Understanding and incorporating long tail keyword phrases into an effective social bookmarking strategy

  • How to bookmark your marketing material to get it indexed by Google within hours

  • How to effectively use free bookmarking tools to post your marketing material to social bookmarking sites

 

Social Networking

  • Using Twitter and Facebook to help brand you as an authority

  • Using Squidoo and Hubpages to brand you as an authory & drive targeted traffic to your book's Website, blog or other Web 2.0 communities

 


His product offerings are all substance and no hype. A man of integrity and sincere commitment to helping fellow authors, I have found his course and reference material deliver above and beyond their representations. In short, you get much more than you pay for. Implementing his techniques, I was able to generate interest in my novel Virtual Vice that yielded 33,000+ downloads of the audio book in a six month period. What distinguishes Mr. Santoro from the competition is his provenance and passion. As important, he is an author himself, so is attuned to shifting marketing dynamics and realities.


-Jason M. Kays, Author of Virtual Vice (VirtualVice.net)

An Amazing Offer

When we asked authors and book marketing professionals what they would expect to pay for such a complete book marketing system, we were shocked! They considered it the "missing link" for published authors who do not have either the skills or time to conduct their own book marketing campaign.

They were also impressed that we actually tested the program using a real student intern. The prices ranged from $297 to $497 because all the hard work has been done for you.

However, we decided to reduce our cost by offering the program as downloadable, as opposed to our original plan to offer it as a CD-ROM based product that would have to be mailed to you. This approach also provides instant access to the system as soon as you purchase it.

We agreed on $147 as being an absolute steal, however, as a fellow author, I wanted to offer you an even better price to help you get started on the road to success. If you agree to use the program and provide an honest testimonial, then you can purchase this turnkey system for the incredibly low price of $97. That is not a typo! :)

Just click on the "buy now" button to securely purchase the Author Intern program through ClickBank, the oldest and most trusted source of digital products. When your purchase is complete, you will be instantly sent to the product download page. Its that simple! Click on the "Buy Now" button to get started today.

Buy Now

 

Quick Action Bonuses

If you act now, you will also receive the following bonuses at no additional charge:

Bonus #1 (A $27 Value)
How to create a professional presentation that generates book sales
You want to be viewed as professional during your book signings and events.
This bonus will assist you in creating a powerful presentation that will brand you as an expert, while increasing your book sales.

Bonus #2 (A $17 Value)
How to use audio conferencing and Web seminars to brand yourself as an authority
Offering free virtual seminars help you develop a following and build trust because it provides your audience the opportunity to get to know you. This bonus demonstrates how to successfully conduct effective audio conferencing and Webinars.

Bonus #3 (Priceless!)
Samples of professionally developed book marketing material
Use these professionally developed book marketing samples as a model to create your own powerful media kit. We paid top dollar to have our media kit professionally produced. Your bonus includes: a media release, sell sheet, PR campaign snapshot, Weekly PR Report, media questions, book signing checklist and a reading sample.

Bonus #4  The ProAuthors Book Marketing Toolbar (A $27 Value)
This easy to install productivity toolbar was designed specifically for online book marketing activities. It displays at the top of your intern's Internet Explorer, FireFox or Safari Web browser and provides her with quick access to research tools, book review Websites, Web 2.0 sites and much more. You may want to install it on your computer as well!

 

60-Day Iron-Clad Money Back GuaranteeHow to market a book money back guarantee image

Order the Author Intern System today and use it to effectively market your book for 60 days. If you follow the program, we are absolutely sure that you'll be pleased with the Internet marketing results that your intern will accomplish with our program.

However, if you are not happy, then we'll refund your purchase price. No games, hassles, delays or questions asked. Just email us within 60 days of purchase and we'll process your refund right away. And, as a way of saying thank you for trying the Author Intern System, you may keep the valuable bonuses as our gift.

 

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All of us at AuthorInterns.com wish you great success as an author.



All the best,

V. Michael Santoro signature image

P.S. Remember that when you say "yes" to the Author Intern System, it's backed by a 100% "money back guarantee," so you have nothing to lose. The risk is on us.

P.P.S. You now have the opportunity to acquire the necessary solution that has been missing for published authors seeking a cost effective "how to market a book" resource. Imagine that you can now "manage" your book marketing campaign, as opposed to having to do all the work yourself. All you have to do is ACT NOW to unleash your book's full potential!

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