How to Market a Book Using a College Intern as your Book Marketing Assistant


From the Desk of: V. Michael Santoro
Location: Tarpon Springs, FL
Re: How to Market a Book Using the New Author Intern System
Date:
Dear Fellow Author, Are you caught in a "Catch 22" when it comes to marketing
your book? You worked hard to write it and then paid to have it
professionally designed and published. Now that your book is released, you
come to realize that there is little or no help provided to market it.
The
options available are to pay for some book
marketing services or do it yourself. In a recent survey, the majority of
authors indicated that, "They could not afford many of these book
marketing services and
did not have either the time or skill set to conduct a successful book
marketing campaign themselves.
Additionally, they felt many of the book
marketing services available were expensive and did not guarantee any
results for their investment. Thus the reference to authors being caught in
a "Catch 22" situation.
Why I can Help you
As an author, I was in your position. My approach for my first book was to conduct my own book marketing campaign. While the results were outstanding, it was a major time consuming effort. However, it taught me a lot about Internet marketing and how to build credibility as an authority by generating quality content and distributing it online.
I documented these techniques and continued to expand my knowledge of Internet marketing. The only issue was I still had to do all the work myself. That's when I decided to try out an idea based upon my previous work experience - working with student interns.
I knew that a student intern would be a great resource only if she had appropriate training and a book marketing plan to follow. Without either, she would become frustrated and it would be equally as time consuming trying to keep her busy. I designed a program and we tested it using an actual student intern. We went through the recruiting and hiring process and provided our intern with our book marketing "system."
The initial results were three professional book review requests during the first two weeks of the campaign. Two of the three reviews were completed and have been posted on book review blogs, as well as Amazon. Additionally, our test site's search engine ranking improved because of her implementing our Internet marketing plan.
We then refined the material based upon "real world" feedback and formalized the system so that we could help other authors take advantage of this cost effective technique.
Introducing
The Book Marketing Author Intern System

This win-win approach provides you with a "for credit" or low cost resource to help you market your book.
In return, you are offering your intern a meaningful work experience that earns college credit and a great reference for her resume.
AuthorInterns.com provides a comprehensive book marketing plan, as well as a turn key system that walks you through hiring a competent student intern as your book marketing assistant.
You also receive a comprehensive intern training program that helps her to be productive on day one. With this unique approach you can launch and manage an effective online book marketing campaign without breaking the bank or having to do all the work yourself.
How the
Author Intern System can Help youBy investing in the Book Marketing Author Intern System, you can now "manage" your effective book marketing campaign and NOT have to do the work yourself. The program has been designed based upon proven Internet Marketing techniques.
The results include highly targeted Web traffic that can help to brand you as an authority in your niche. As your brand recognition as an authority soars, so can your book sales!
The following are some questions asked by other authors:
Q. Michael, would an intern really be interested in working with an author, as opposed to having an assignment with a major corporation?
A. Absolutely! We were actually shocked by the response when we tested our job posting material. Working with a published author on a book marketing campaign was viewed as such an exciting novelty over the perception of a boring corporate "gopher" ("Go for" this; "Go for" that) position. One candidate even bought and read my book to prepare for the assignment. Now that was motivation and she even accepted the position! :)
Q. Why can't I just hire a student intern and not invest in your Author Intern System?
A. You absolutely can! Just ensure that you have a comprehensive book marketing plan, as well as an Internet marketing training program that will help your intern to be productive from day one. Also you need to understand the student intern requirements or she may work for you and NOT receive credit. This is the number one challenge facing students even though you would expect them to understand the process. With the Author Intern System, we covered it all in an easy to follow process and the intern does the work while you manage the project.
Q. Isn't there a lot of "red tape" when working with a college?
A. Quite frankly, there can be if you do not understand the mechanics for hiring a student intern. However, our system eliminates the "guesswork" and helps you to cut through the red tape. By professionally contacting them using our easy-to-follow process and providing them with our book marketing plan and intern training program, department heads and career centers will be motivated to quickly approve your project for credit. They will even inform their best students about your project.
Q. What if I've never recruited and interviewed
a potential employee before?
A. Our program was designed for authors new to the recruiting, hiring and
outsourcing process. We provide you with a professionally written job
description and show you where and how to successfully post your position.
We even provide the exact follow up messages that you need to use. We also
include a list of critical interview questions so you can hire the best student intern available as your book marketing assistant.
Q. I do not have a strong Internet Marketing background. How can I manage a student intern that will be looking to me for help?
A. This is the pitfall that most authors fall into. The greatest complaint from student interns is that authors do not provide enough direction or training. Our Book Marketing Author Internship system eliminates this nonproductive downtime and helps your intern to be productive beginning on "day one.".
Our management tools include a comprehensive paint-by-numbers book marketing plan and structured training program. This allows student interns to work independently and learn while being productive. Your role is to manage your book marketing project and not worry about the details.
By managing, we mean ensuring that the intern understands what you wish to communicate about you, your book and the marketing material that you wish to share with potential readers. Our system provides the rest of the "what" and "how" activities that she needs to accomplish to obtain book reviews and generate traffic to your Website. We also provide the blueprint that can help to brand you as an authory online.

What's Included in the Author Intern System?
This "how to" system consists of four easy-to-follow components:
Student Intern Hiring Guide
Structured Book Marketing Plan
Comprehensive Resource Guide
Comprehensive Student Intern Training Program
Student Intern Hiring Guide
Understanding the necessary skill requirements
A sample book marketing assistant job description
How to screen resumes when they all look the same
A list of critical interview questions
How to prepare your book's information for your online campaign
Structured Book Marketing Plan
Internet marketing strategies to brand you as an authority and generate targeted traffic to your book's Website
Social networking activities to help brand you as an authority
Posting to book announcement directories
Submitting your book to online book review sites
Comprehensive Resource Guide
Social bookmarking, article, video and podcast directories
Leading blogs and forums
Book announcement and online book review sites including the top Amazon reviewers
Internet talk radio sites
Free media release distribution services
Book fairs and other literary events sites
Content research and contribution sites
The resource guide alone is worth the price of the entire Book Marketing Author Intern system. Instead of wasting countless hours researching where to market your book, your intern will be spending her time marketing your book and branding you as an authority from "day one."
By combining both video and "how to" tutorials, the student intern can quickly learn the necessary skills through hands-on practical application. The coursework includes:
Internet Marketing
The Author Intern System provides the essential foundation for creating a sound Internet marketing campaign including:
Fundamentals of keyword research
Writing effective articles
Rewriting content to avoid duplicate content penalties
Creating and distributing podcasts and videos using free software
How to incorporate a solid one-way back linking campaign to your book's Website and/or blog to increase your site's authority
Social Bookmarking
Understanding and incorporating long tail keyword phrases into an effective social bookmarking strategy
How to bookmark your marketing material to get it indexed by Google within hours
How to effectively use free bookmarking tools to post your marketing material to social bookmarking sites
Social Networking
Using Twitter and Facebook to help brand you as an authority
Using Squidoo and Hubpages to brand you as an authory & drive targeted traffic to your book's Website, blog or other Web 2.0 communities

When we asked authors and book marketing professionals what they would expect to pay for such a complete book marketing system, we were shocked! They considered it the "missing link" for published authors who do not have either the skills or time to conduct their own book marketing campaign.
They were also impressed that we actually tested the program using a real student intern. The prices ranged from $297 to $497 because all the hard work has been done for you.
However, we decided to reduce our cost by offering the program as downloadable, as opposed to our original plan to offer it as a CD-ROM based product that would have to be mailed to you. This approach also provides instant access to the system as soon as you purchase it.
We agreed on $147 as being an absolute steal, however, as a fellow author, I wanted to offer you an even better price to help you get started on the road to success. If you agree to use the program and provide an honest testimonial, then you can purchase this turnkey system for the incredibly low price of $97. That is not a typo! :)
Just click on the "buy now" button to securely purchase the Author Intern program through ClickBank, the oldest and most trusted source of digital products. When your purchase is complete, you will be instantly sent to the product download page. Its that simple! Click on the "Buy Now" button to get started today.
Quick Action Bonuses
If you act now, you will also receive the following bonuses at no additional charge:
Bonus #1 (A $27 Value)
Bonus #2 (A $17 Value)
Bonus #3 (Priceless!)
Bonus #4 The ProAuthors Book Marketing Toolbar (A $27 Value)
60-Day Iron-Clad Money Back Guarantee
Order the Author Intern System today and use it to effectively market your book for 60 days. If you follow the program, we are absolutely sure that you'll be pleased with the Internet marketing results that your intern will accomplish with our program.
However, if you are not happy, then we'll refund your purchase price. No games, hassles, delays or questions asked. Just email us within 60 days of purchase and we'll process your refund right away. And, as a way of saying thank you for trying the Author Intern System, you may keep the valuable bonuses as our gift.
All of us at AuthorInterns.com wish you great success as an author.
All the best,
P.S. Remember that when you say "yes" to the Author Intern System, it's backed by a 100% "money back guarantee," so you have nothing to lose. The risk is on us.
P.P.S. You now have the opportunity to acquire the necessary solution that has been missing for published authors seeking a cost effective "how to market a book" resource. Imagine that you can now "manage" your book marketing campaign, as opposed to having to do all the work yourself. All you have to do is ACT NOW to unleash your book's full potential!